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Press Outreach

Pitch email templates

Copy-and-paste templates for the beats most likely to cover Food Finder. Fill in the bracketed placeholders, tweak the first sentence, and send.

Sustainability / food waste beat

Subject: Story idea: a neighbor-to-neighbor fix for the 30–40% food waste stat

Hi [NAME],

I read your [RECENT ARTICLE/PODCAST/NEWSLETTER] on [FOOD WASTE / SUSTAINABILITY / LOCAL CLIMATE] and thought Food Finder might fit your beat.

Food Finder is a subscription-based platform that enables individuals to connect and share food. It’s a subscription-based platform where neighbors list unopened, not-expired packaged food they won’t use, and nearby members claim it for free. No money, tips, or payments ever change hands between members.

The angle: most people know the 30–40% food waste statistic, but they don’t have a practical Tuesday-night action. Food Finder is that action — list what you won’t eat, a neighbor picks it up, and it stays out of the trash.

Happy to share:
• Member stories from [CITY/NEIGHBORHOOD]
• The press release: https://foodfinder.org/press/launch-2026
• The full media kit: https://foodfinder.org/press

Would a 15-minute call or a few emailed answers work?

Best,
[YOUR NAME]
[YOUR TITLE]
press@foodfinder.org

Local news / city desk

Subject: [City] neighbors are sharing unopened groceries instead of tossing them

Hi [NAME],

I’m reaching out because [CITY/NEIGHBORHOOD] members are starting to use Food Finder to share unopened packaged food with neighbors — and I thought it might make a good local-interest piece.

Food Finder is a subscription-based platform that enables individuals to connect and share food. It works like a neighborhood swap board for groceries: members list what they won’t use, nearby members claim it, and they arrange a quick handoff. No money changes hands. The platform is funded by a small subscription fee so the food itself stays free.

I can connect you with a local member in [CITY] who has shared or found food through the platform, or send a short demo video.

Press kit: https://foodfinder.org/press
Contact: press@foodfinder.org

Let me know if you’re interested.

Best,
[YOUR NAME]
[YOUR TITLE]
press@foodfinder.org

Tech / startup press

Subject: Launched: a subscription platform that keeps food free between neighbors

Hi [NAME],

Food Finder just launched a subscription-based platform for peer-to-peer food sharing. It’s built around a structural rule: no payments, tips, or gratuities of any kind between members. Food is always free.

Food Finder is a subscription-based platform that enables individuals to connect and share food.

The model: neighbors list unopened, not-expired packaged items they won’t use. Nearby members claim them. A small platform subscription keeps the infrastructure running; the food itself is never monetized.

Press release: https://foodfinder.org/press/launch-2026
Media kit: https://foodfinder.org/press

Available for a call or written Q&A.

Best,
[YOUR NAME]
[YOUR TITLE]
press@foodfinder.org

Podcast / newsletter guest pitch

Subject: Guest pitch: turning household food waste into neighbor connections

Hi [NAME],

I’ve been listening to [SHOW NAME] and think a Food Finder story could resonate with your audience.

Food Finder is a subscription-based platform that enables individuals to connect and share food. We’re a subscription-based platform where neighbors share unopened, not-expired packaged food for free. The same person who shares a box of cereal one week might claim a bag of coffee the next. No money changes hands.

I’d love to talk about:
• Why household food waste is a design problem, not just a behavior problem
• How a “no money” rule changes the dynamics of sharing
• What we’re learning from early members in [CITY/NEIGHBORHOOD]

Media kit: https://foodfinder.org/press
Contact: press@foodfinder.org

Thanks for considering it.

Best,
[YOUR NAME]
[YOUR TITLE]
press@foodfinder.org

Polite follow-up

Subject: Re: [ORIGINAL SUBJECT]

Hi [NAME],

Wanted to follow up on my note below in case it got buried. I’m still happy to send member stories, demo the product, or answer any questions about Food Finder.

Media kit: https://foodfinder.org/press
Press release: https://foodfinder.org/press/launch-2026

No worries if it’s not a fit right now — I can check back in a few weeks.

Best,
[YOUR NAME]
press@foodfinder.org

How to use these

  1. Pick the beat. Use the sustainability pitch for food-waste and climate desks; use the local pitch for city news and neighborhood coverage.
  2. Personalize the first sentence. Mention a recent article or episode by the journalist. Mass-blasted pitches get ignored.
  3. Lead with the story, not the product. “A [city] neighborhood is keeping unopened groceries out of landfills” beats “We just launched an app.”
  4. Follow up once. Wait 3–5 business days, then send the polite follow-up template.
  5. Track everything. Use the outreach tracker so follow-ups don’t fall through the cracks.